Winner of CyberLion Grand Prix, Nike Fuelband, promises further stickiness to the Nike+ platform.
How can you add some extra fuel and get people more engaged?
For Nike Mexico that meant to put some shoes on promotion and allow users to bid for them. Only that instead of money people had to bid their kilometers run. Your efforts become currency.
Bid Your Sweat won a Silver Promo & Activation Lion among others.