More and more branded apps are attempting to provide useful (?) services to consumers.

This is another example from NIvea that, as part of its commitment to help you enjoy the sun, has released an alarm app that wakes you up only if it’s a beautiful sunny day. And if the wheather is not as expected, you can choose to wake up later or not wake up at all.

I guess someone would find it handy.

Regional Executive Creative Director Geometry Global Asia Pacific