QR codes are not dead

At least not in Cannes where a great amount of interesting ideas around QR codes were in display.

Apart from the well known Shadow QR Code, these below are some of the best examples.

 

QR Load
Volswagen

 

QR Thanks
Santa Casa de Sao Paulo

 

Having said that, data shows that there’s a real reluctance from the public to fully embrace the usage of QR technology and make it mainstream.

The future probably lies more towards image recognition. And this is a great example of this. It works as a QR code that triggers a link or a video but it does not require a code, it just recognises the image in front.

 

Mobile Medic
Australian Defense Force

Regional Executive Creative Director Geometry Global Asia Pacific