Pills against other people’s pain


Despite the strangely fast-paced voice over, it’s a very interesting case study for Doctors Without Borders (MSF, Medecins Sans Frontieres).

Thousands of people die, just because they have no access to medication. On the other hand, most of the world’s medications are pain killers. What if you could take a pain killer to cure other people’s pain?

A placebo pill started to sell in pharmacies with no effect for the taker but an priceless result for those in need. The proceedings from this pill went to those who need aid the most.

It displays a very clever use of social media and the numbers are unusually high for a charity.

Regional Executive Creative Director Geometry Global Asia Pacific