A ghost comes out of the pavement in the middle of the road to scare the high speeders at night. Quite a spooky sight to ignite a powerful online conversation about the risks of not obeying the speed limits.
The experience created in Kiev was possible thanks to a inflatable person-like balloon that gets triggered by a speed camera.
One night stand was all that was needed to get everyone talking, and thankfully there were no accidents produced by the ghost either.
Here’s the full case study: