MINI plays tag

From time to time something truly original comes out. When other brands are trying to get a grip on location based services like Foursquare or Gowalla, MINI developed its own iPhone app that allows users to play a virtual/real game of tag around Stockholm.

Grab the virtual MINI on your iPhone and get away, or others within 50 m from your real location can take it from you. The one that has the Mini on his/her phone the moment the promo ends will own a real MINI Countryman. 

Watch the video, it’s short and fun.

Regional Executive Creative Director Geometry Global Asia Pacific