Levi’s seems to have taken the concept store to a whole new level.
The Levi’s Photo Workshop feels more like a branded space devoted to celebrate the pioneering creative spirit of artists and craftsmen than a place to sell jeans and fashion.
They do have a small retail area dedicated to apparel and camera accessories but the magnet to the place is the carefully planned displays and activities around the tradition of photography.
The store is meant to provide free photography resources, including (vintage) camera rentals, a studio with professional lighting, and photo printers ranging from small to large format and even an apparel printer.
More importantly, the museum-like venue is the perfect backdrop for building a community of avid enthusiasts and supporters of the brand.
The Levi’s Photo Workshop is also online. Really neat work.