Becoming Coke’s Agency of Record for their entire brand portfolio is a first in our Asia Pacific region if I’m not mistaken. And it means a lot.
In a contest against 10 other agencies, the folks at OA India managed to succeed through active engagement with the client way prior to the pitch, superb analysis of shopper data and great creative work based on those insights.
It also means that we’re set to make history in the Indian market as Coke takes shopper marketing really seriously and it’s determined to make waves.
As for OA India, this comes as a great opportunity to top up our already impressive expertise in Outreach —built over more than a decade by Raj Kumar among others— and the Live, lead by Samir Gupte.
I’ll post our key lessons learnt shortly.