Off to Tokyo and suddenly I’ve remembered that is winter in certain parts of the world.

This is a very useful sampling exercise from Kleenex, targeting those in need of some pampering. Using social media listening they’ve found out who was sick and delivered a special ‘Kleenex Kit’ to their homes, sparking a wave of online buzz.

Sort of effortless. Now can I have one of those kits, please?

Regional Executive Creative Director Geometry Global Asia Pacific