Help make hunger disappear

Help make hunger disappear

It will stop you on your tracks in the store. Campbell’s Soup encouraged shoppers to help in the fight against hunger by donating a can to the local food bank. And at the same time playing a visual trick.

It would have been nicer perhaps if Campbell would have donated the same amount with every purchase but hey, well done anyway. We all know how difficult is to implement something like this among retailers.

Regional Executive Creative Director Geometry Global Asia Pacific