Here’s another one of my favourites, that I hadn’t seen before Cannes. Done by ex-boss and old time friend Ted Royer at Droga5.

It’s a beautifully simple idea to increase the donations of bone marrow, which is extremely low specially because people perceived the process as difficult and tedious.

They worked with an NGO to simplify the process to the minimum and it turned out that just a few drops of blood are enough to get tested and registered as a donor.

The brilliant idea? To bring the bone marrow test kit together with a simple bandage kit. So next time you cut yourself you could easily aim to save a life too.

Don’t miss the case study. In perfect Droga5 fashion, it’s beautifully crafted. It has just won Gold in Promo & Activation and the Grand Prix for Good among others at Cannes.

Regional Executive Creative Director Geometry Global Asia Pacific