Watch out for this buzz word, short for how game dynamics can influence behaviour —from to personal improvement to education, from intranets and corporate participation to your next activation campaign.

It turns out that there’s a great deal we can learn from game mechanics and behavioral economics, we covered a lot in the past already.

This hour-long talk from Rajat Paharia at Standford University gives a very comprehensive overview on the topic. Useful to put a lot of the information around in place. Rajat is the Founder and Chief Product Officer of Bunchball.

Here are the ‘Driving User Behaviour with Game Dynamics and Behavioural Economics’ slides from the talk. Download all and watch it over the weekend.

But just in case, here’s a short version. ;-)

Regional Executive Creative Director Geometry Global Asia Pacific