via youtube.com

El alentómetro (the cheer-o-meter) is the latest work from OgilvyAction Buenos Aires for Coca-Cola, to boost their Copa America sponsorship.

The case is fresh from the oven (not yet translated) and features giant screens to watch the Argentina matches that only work if the cheering from the fans is loud enough. If they fail to cheer for the national team the screen goes dark and they can’t see the match.

The cheering worked partiatlly. Great for Coke but not good enough for Argentina to go through the quarterfinals and lost against Uruguay last Saturday. :(

Regional Executive Creative Director Geometry Global Asia Pacific