Creating buzz by removing barriers


How do you launch an e-catalogue, the IKEA way? You create a product.

Because the iPad new catalogue was hard to access during the freezing Norwegian winter with gloves and mittens on, IKEA created a special sewing kit with a conductive thread that allowed people to use the touchscreen in the warmth.

Simple, useful, talked-about. And a fantastic example of how to put together an entertaining case study on the cheap.

Regional Executive Creative Director Geometry Global Asia Pacific