The amazing disappearing shopping bag

Remember last year’s Clever Little Bag? It seems that Puma’s sustainability efforts didn’t stop at making their bags greener. This time they went all the way to make them disappear completely.

The new bags are made of 100% biodagradable cornstarch that naturally desintegrates in 3 months or in 3 minutes with a bit of water and your help. This way they’re aiming to reduce 192 tons of plastic and 293 tons of paper per year. Clever little shopper.

Regional Executive Creative Director Geometry Global Asia Pacific