Can you keep pace with an elite marathoner?


During the recent 2011 ING New York Marathon, running shoes brand ASICS installed a 60-foot video digital wall at the Columbus Circle subway station challenging passersby to beat US marathoner Ryan Hall.

The execution is neat and certainly makes the outdoor advertising more meaningful, allowing people to experience the exhausting 26.2 mile pace of a champion runner.

The best part of it is that Ryan showed up at the site to race against himself.

Regional Executive Creative Director Geometry Global Asia Pacific