Le Club Perrier is a viral interactive YouTube campaign with a bold and simple premise: ‘The more people who watch, the hotter the party’. The French water brand channel had six videos of a party, each one more sexy than the other, and they’ve been unlocked as more and more people came to watch.
The topic and the promise attracted millions and the scenes got hotter until reaching melting point.
What’s also hot is the case study video. Almost NSFW. I’m sure you won’t miss this one.
By Ogilvy Paris.