I’m reading this book ‘Nudge, Improving Decisions About Health, Wealth, and Happiness’ by Richard H.Thaler & Cass R. Sunstein. Highly recommended, you can get the gist of it through this wonderful introduction to Nudge by Sarah G. Mitchell or check the Nudge blog.

 

Blackmail yourself

Among many other fascinating and useful concepts, the authors highlight the fact that we humans are very bad at taking the right decisions for ourselves, specially when it comes to visualising long terms effects.

The solution? Focus on immediate, more tangible consequences of your actions.

And this little Facebook application just does that on the topic of quitting smoking.

Dangerous and interesting.

Regional Executive Creative Director Geometry Global Asia Pacific