Social Media Listening is a great habit and model for mining insights and making your campaigns more viral.
The deck above shows 17 free online tools that can be used for that purpose, including Consumer Research, Category Research, Discourse Analysis and Environmental Analysis. The presentation was put together by Julian Cole and there’s a clear example for every tool. Pay With A Tweet if you want to download the Digital Strategy Toolbox deck.
On the other side of the spectrum, see what a brand like Gatorade is able to learn and act on using a fully dedicated team called Gatorade Mission Control.