Airline promo uses another simple Facebook hack


In the same spirit of Ikea’s Facebook Showroom, Scandinavian Airlines made use of the core Facebook functionality to drive attention to their offer.

Airline promo uses another simple Facebook hack

To ‘grab a trip to Paris’ SAS fans just had to change their profile picture to the SAS promo banner and take a pic of themselves grabbing the Eiffel Tower.

The effect is quite neat and quickly became viral. Before Facebook took it down, they had already spread the word and selected a winner.

Once seen, it’s almost too simple and obvious. And that’s where the brilliance comes from.

Regional Executive Creative Director Geometry Global Asia Pacific