Adfest 2011 results: Beach blaster


One of the four only Gold winners in the Adfest Promo Lotus category.

Clever way to encourage kids’s pestering power and help the environment (?) by recycling used plastic bottles of Cottee’s Cordial and turn them into toys.

The toy water guns only work when attached to the concentrate drink packaging. Great promo idea, yet again the video does half the trick in telling the story in a very engaging way.

Adfest 2011 results: Beach blaster

Regional Executive Creative Director Geometry Global Asia Pacific